The Book vs Kindle Smackdown

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11 August 2009

When I happen upon a terrific independent bookstore or hear of a new indie bookstore opening up, the first thing I wonder is, “How are they making it work?  Will they survive?  What’s the business model?”  

Here’s one maverick bookstore’s hilarious, inventive strategy for staying on the map and keeping their customers coming. 

Click here for “The Book vs The Kindle Smackdown,” a series of (admittedly tongue-in-cheek) short videos created by the staff of Green Apple Books in San Francisco.  There are seven up currently, a total of ten will be produced.

(Note: I’ve added “bookstores” as a category.)

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