State of Book Promotions

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9 September 2009

This article about the changing promotional strategies that publishers are adopting, in light of 50-70% marketing budget cuts, is enlightening.

One thing I’ve been acutely aware of is the weird transitional moment for the relationship between authors and publishers, in light of these changes.  A conversation with my agent gives me the impression that  publishers have generally kept the business of promotions in their own house, meaning it hasn’t seemed productive to let authors in on the fine details of sales & marketing sausage-making.  And yet, if authors are expected to take on more and more of the promotional burden, won’t we/they need to be increasingly let in on how it all works? 

Things that make you go hmmmm…..

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